Lil Pump went full send on Instagram this week. His 2018 anthem “Esskeetit” has crossed 600 million views, and he wants everyone to understand what that number actually means. He did it with zero features. Producer cbmix built the beat, and that’s the entire credits list.
That Taylor Swift comparison is a flex that lands. Swift is arguably the biggest streaming artist alive right now. Pump threw her name into an all-caps caption to measure the bag. That’s a savvy cultural move.
The Swift name-drop gave the post legs outside rap circles. It surfaced in music-news feeds that don’t usually carry Pump’s name. The thing is, he’s not wrong. Six hundred million views on a solo trap record is a generational number.
“Esskeetit” dropped in early 2018 and instantly became the anthem of the SoundCloud rap era. The title is a written-out version of how “let’s get it” sounds when said fast. Pump ran that phrase into the ground in the best possible way. Radio, meme pages, and basketball courts all caught the wave. The word ended up in conversations far outside hip-hop circles.
The SoundCloud scene in 2018 was something else. Pump was part of a whole generation breaking streaming records. These artists were extremely online and completely unbothered by industry rules. The traditional industry had no playbook for what was happening. “Esskeetit” was one of the tracks that defined that entire moment.
That wave also rewrote how labels discovered talent. Pump got signed as a teenager, not through traditional channels but through the internet turning a raw record into millions of streams overnight. The streaming era gave artists like him a platform that didn’t exist a decade earlier.
Later that year, Pump linked with Kanye West on “I Love It.” That record blew up too. But “Esskeetit” remains his signature. It’s the record people keep reaching for. Pull it up and you’ve got that whole era of rap right there.
Pump made sure to credit cbmix directly in the caption. cbmix produced the original record back in 2018, a fact Pump clearly hasn’t forgotten. That’s a solid acknowledgment for the producer behind one of the biggest solo trap records in streaming history. He also closed with warm words for his supporters, thanking them directly in the caption. Pump knows his foundation.
The faith element tracks. He capped the post with a note of faith. Pump has spoken openly about his faith before. The mix of all-caps trap energy and genuine gratitude is very much his lane.
As of May 8, 2026, the post had crossed 113,000 likes on Instagram.
Six hundred million views in 2026, eight years after the drop – that’s staying power. Most records from the SoundCloud era have faded into internet archives. “Esskeetit” is still moving numbers.
Pump has been lower-key on the release front compared to his 2017-2018 peak. But milestones like this remind the culture that some records don’t expire. The SoundCloud rap moment produced genuine cultural touchstones. The rapper born Gazzy Garcia was a teenager at the time. New music or not, 600 million views speaks for itself.
