Walk down the beverage aisle and you’ll find dozens of sparkling water brands competing for your attention. It looks like saturation, but it’s actually a sign of a category in the middle of a massive shift away from sugary sodas and toward healthier, zero-sugar alternatives. Spindrift’s CEO says there’s a clear path to $1 billion in sales. Nixie’s founder says taste is everything. And a venture investor says the smartest money isn’t on any one brand, it’s on the companies that supply them all. (Source: Bloomberg)
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Why Your Grocery Store Has So Many Sparkling Waters
