Lee Brice gave his filmmaking collaborator a proper shout-out on Wednesday, posting about a new creative project and making sure the whole team got their credit.
The caption on his Instagram was short and warm. He wrote: “So proud of this project and everyone who was a part of it.. 🎥: @notbychase & me” That camera emoji credit beside @notbychase’s handle wasn’t a throwaway tag. It was a deliberate co-credit, putting the filmmaker right alongside him from the jump.
That kind of team-first energy is pretty on-brand for Brice. The music industry can get very name-at-the-top about things. A public co-creator credit like this one stands out. And it hits different. An artist at his level didn’t have to share that billing. But he did.
Country music heads have known Lee Brice for a while now. The South Carolina native broke through with “Hard to Love” back in 2011. Then “I Drive Your Truck” gave him one of the most emotionally powerful moments in modern country. It earned him a CMA Song of the Year win in 2013. He kept building from there. “Parking Lot Party,” “I Don’t Dance,” and “One of Them Girls” all landed. “Memory I Don’t Mess With” proved in 2021 he hadn’t lost a step. His catalog covers everything from rowdy Friday-night anthems to slow songs that creep up on you. The guy has range.
What’s cool about Wednesday’s post is how much he leaned into the collaborative side of things. He didn’t toss up a clip and keep scrolling. He called out the creative partnership directly. That “& me” construction in the camera credit makes it a shared moment, not just a freelancer getting a polite tag.
Notbychase doesn’t have a massive mainstream profile yet. But getting co-creator billing from someone with Brice’s track record is a real door-opener in the country music visual world. Brice’s followers are going to go look up that handle now. That’s real organic reach, the kind you can’t buy. For a filmmaker in the country creative space, this kind of visibility opens a lot of doors fast.
The phrase “everyone who was a part of it” is worth a second look too. Brice didn’t say “me and my cameraman.” He went broad. That signals a real crew behind this project and points to something more involved than a quick phone shoot. A proper music video, a documentary, or a visual piece tied to upcoming music all feel like possibilities. No title or release date has been confirmed yet.
The post pulled in 536 likes on Instagram by Wednesday.
The genuine pride in his caption is clear. Brice isn’t known for posting filler. That credit next to Notbychase’s name was deliberate.
He’s stayed active over the past few years. Touring and recording have kept him busy, and he’s gotten more involved in the business side of his career too. In various interviews over the years, he’s talked about how seriously he takes the craft. Not just the writing. The visuals and presentation matter just as much to him.
Pairing with a filmmaker on a co-creator basis fits right into that mindset. Brice seems less focused on being the face of everything and more focused on putting out work he’s actually proud of. That kind of approach tends to age well.
The details are still under wraps for now. But Brice is clearly excited about this one. Country music fans are going to want to see it.
