Serena Williams is getting her flowers, and Chase Home Lending is handing the bouquet.
The imopodcasts podcast network dropped a sponsored segment this week putting Williams on a pedestal. Chase Home Lending backed the moment, with the post crediting the brand via the #ChaseHomeLending and #chasepartner tags. The caption put it simply: “Whatever Serena Williams does next, we’re sure she’ll be a winner.”
Williams stepped away from competitive tennis in September 2022 at the U.S. Open. She called it an “evolution” rather than a retirement – a framing that turned out to be accurate. Her record stands at 23 Grand Slam singles titles. She held the world No. 1 ranking for 319 weeks total. The numbers are locked in. The legacy is still being felt.
She’s been building on the business side for years. Her venture capital firm, Serena Ventures, has backed dozens of startups. Her fashion label, S by Serena, launched in 2018 and has kept gaining ground. The 23-time champion isn’t coasting.
She’s just playing a different game now.
That shift is exactly what makes a campaign like this one hit different. Chase isn’t putting their name next to a faded athlete looking for relevance. They’re backing someone actively rewriting what “winner” means. Game over doesn’t apply to her.
Williams turned 44 last September. She and husband Alexis Ohanian welcomed their second daughter, Adira, in August 2023. Life after the tour looks genuinely full – not a consolation prize, but a real next level.
The Instagram post itself pulled 7,870 likes with zero reshares. That gap is worth noting. People gave it a warm thumbs-up. Nobody felt the need to blast it across their timeline. It’s quiet recognition – the kind of response that says “we see her” without exploding into a viral moment. For a branded post, that’s honestly fine. The point wasn’t to trend. It was to put a major brand name next to one that still carries serious weight.
imopodcasts has built a following around culturally tuned conversations. Pairing their platform with Williams for a Chase push makes sense for a brand trying to show up somewhere more authentic than a standard financial ad.
None of this is a major announcement. It’s a vibe check – a reminder that one of the greatest athletes to ever step on a court is still very much in the game. The racket’s gone. The drive clearly isn’t.
For a woman with 23 Grand Slams and a growing business empire, a salute from Chase isn’t the ceiling. It’s a clear signal. The biggest players don’t stop winning. The game just changes.
Whatever she does next, the hype is warranted.
